Virtual try-on generates a signal most fashion brands never had: which specific shopper tried on which specific garment. Pipe that into Klaviyo and you have the most intentful segmentation data in your stack, stronger than page views and stronger than carts.

Why Try-On Data Beats Browse Data

A product page view is curiosity; a try-on is a rehearsal of ownership. Someone who rendered themselves in your $120 jacket and didn't buy is the warmest lead your store produced that day. DrapX captures leads during the try-on flow (on every plan, including Free), so those shoppers stop being anonymous.

Flows Worth Building

Tried-on-but-didn't-buy: a recovery email featuring the exact garment they tried, within 24 hours.
Try-on abandoners with a size-help angle: 'Not sure about fit? Here's the size chart.'
Post-purchase cross-sell: 'You tried these three items. The one you didn't buy is back in stock.'
VIP segment: shoppers with 3+ try-ons in 30 days get early access to drops.

How to Connect It Today

Leads captured by DrapX can be exported and added to your Klaviyo lists as a segment source, and a native Klaviyo sync integration is on the DrapX roadmap. Combined with try-on event analytics, which show which products get tried on and which try-ons convert, you can build the flows above without guessing.

Want help designing your try-on email flows?

Talk to the DrapX team