Product pages are where Shopify stores win or leak revenue. Everything upstream (ads, SEO, social) just buys the visit. These ten tactics are ranked by evidence, and most ship in an afternoon.

The 10 Tactics

Add virtual try-on: the single largest lever for fashion. Shoppers who see the garment on themselves convert at multiples of those who don't.
Lead with benefit-first titles and descriptions: what the customer gets, then the specs.
Use charm pricing deliberately ($49 vs $50 reads categorically cheaper) but keep premium items at round numbers.
Show real size charts per product and honest fit notes ('runs small'). Build one free with our size chart generator.
Put photo reviews above the fold. Social proof with faces beats star counts.
Compress and lazy-load images; every second of load time costs conversions, especially on mobile.
Answer objections in an FAQ block on the page (shipping, returns, materials) in crawlable plain text.
Use honest scarcity: true stock counts on low inventory, nothing fake.
Make mobile the primary design target: thumb-reachable add-to-cart, sticky buy bar.
Instrument everything: heatmaps and event tracking so the next change is informed, not guessed.

Prioritizing the List

If you run fashion: try-on, size charts, and photo reviews attack the category's specific doubt ('will it look right on me?') and deliver the fastest measurable movement. The rest compound behind them.

Model what each tactic's lift means in revenue.

Run the conversion simulator